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My relationship with design started long before formal education. I was already working in the industry, taking on small projects, learning by doing, and understanding how real clients think. When I entered Fine Arts education, I did not step away from practice. I continued working professionally while studying, which allowed me to combine theory with execution in a very grounded way.
Over the years, I have collaborated with national brands across industrial production, services, food, textile, online platforms, and technology sectors. Working in different industries trained my adaptability. Each sector speaks a different visual language. Learning to translate strategy into form became one of my strongest skills.
I approach design as a system, not decoration. Every project begins with questions. What problem are we solving? What behavior are we influencing? What memory are we building? A strong visual is not just aesthetic - it carries intention.
In recent years, I integrated AI into my workflow. Not as a shortcut, and never as a replacement for thinking. I see AI as an amplifier. It sharpens iteration speed, expands exploratory capacity, and allows structured experimentation. Prompt engineering for me is not typing commands. It is building controlled creative systems.
I am constantly refining my process, testing new tools, and questioning my own assumptions. Curiosity is not a phase in my career. It is the core engine behind it.
If there is a pattern in my journey, it is this: I like complexity. And I enjoy turning it into clarity.
